Latest in Marketing and Promotion
Béis Unveils Utility Collection With National Park Tour Pop-up Depots Across the U.S.
Béis' new Utility Collection features sustainably crafted, adventure-ready gear showcased in a traveling…
Are Consumers Still Buying What Celebrities, Influencers Are Selling?
As social media continues to shape shopping habits, the influence of celebrities and online personalities is…
Pantone’s Color Insider Gets to the Root of Trends
The team behind Pantone Color of the Year has launched a color intelligence service with trend forecasting…
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LVMH’s Mr. Olympics on Why Luxury and Sports Make Good Bedfellows
Antoine Arnault tells WWD how LVMH is gearing up for the Paris Olympics opening ceremony and why the honor of…
Fila’s New Line Leans Into Its Italian Heritage With an Inclusive Country Club Aesthetic
The company has been going through a transition to respond to consumer demands.
Puma Wants Us to See Sport Through Its Eye
With its first global marketing campaign in 10 years — its biggest ever — the German sporting goods-maker is…
Silver Jeans’ New CEO Suzanne Silverstein Works to Modernize Denim Brand’s Image and Diversify Offerings
Since joining as CEO last July, Suzanne Silverstein is quickly making her mark across a wide swath of the…
True Religion’s Playbook Leans Into Sports, Music
Rapper and Grammy-winner Saweetie is the face of the brand's spring 2024 campaign.
Informa Markets Fashion to Rebrand as Mmgnet Group
The goal is to act as a connector for fashion brands across a variety of industries including men's and…
Saks Stretches Luxury Appeal to Electric Cars
The retailer continues to form partnerships out of the norm, with the latest being with Lucid, which sells…
Esprit Embraces American Sportswear Tradition
As part of its revival efforts, the brand has reimagined iconic pieces for spring 2024 and is spotlighting…
What to Watch: French Luxury Brands Worry Paris Olympics Will Be Bad for Business
While luxury giant LVMH Moët Hennessy Louis Vuitton is a major sponsor of the event, sector leaders fear that…
EXCLUSIVE: David Morris Launches First Campaign Using AI
Using AI instead of CGI for the jeweler's Christmas fantasy divided production time by six and put costs on…
Adidas Responds to Phony ‘AdiVerse,’ Impersonator and Allegations
The Yes Men and the Clean Clothes Campaign orchestrated an elaborate hoax to encourage the athletic…
Tag Heuer Reups Partnership With Oracle Red Bull Racing Team
The "major" long-term deal solidifies the LVMH-owned watch brand's historical association with Formula 1…