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Adriana Lee

Tech Reporter

Adriana Lee is a Bay Area-based tech reporter covering the essential and emerging technologies shaping fashion, beauty, luxury and retail. Previously she wrote about lifestyle, culture, personalities and small business with clips in Time magazine, The Philadelphia Inquirer and others before moving on to the tech beat, where she has covered the sector's major movements for more than 10 years. Over the course of her career, she has been a freelancer, staff writer, managing editor, guest commentator for video and radio, session moderator at industry conferences and more, bringing information and perspective to everything from smartphones, smart homes, wearables, voice tech and VR to fashion, food, the performing arts and retail. Her current work is informed both by her professional and personal experiences, having grown up in her family's apparel manufacturing business. Today, she resides in the East Bay near San Francisco with her husband and two cats.

More From Adriana Lee

EXCLUSIVE: Trove Acquires Recurate in Branded Resale Consolidation

Branded resale platform Trove has scooped up Recurate, bringing two resale operations together under one…

New AI-powered Music Producer Shows What’s Possible for Fashion

Collab Club, Lemonaide's new AI platform, wants to help and elevate musical artists. But fashion can find…

Swipe Right: How Fashion Shopping Is Stealing Online Dating’s Most Iconic Move

FashWire builds a new AI product recommendation feature based on the digital generation's most popular move…

EXCLUSIVE: Digital Fashion Designers’ Council Debuts With Fashion Week Connect Events

Phygital fashion can be a messy endeavor. DFDC's new tech aims to simplify the process, and its new event…

How Fashion and Beauty Brands Use AI to Supercharge Digital Marketing

Chaotic years in tech roiled digital ads and marketing. Here's how AI is hitting the reset button for fashion…

Samsung’s Galaxy Ring Brings AI to the Finger

AI has landed in the jewelry realm, with Samsung's debut smart ring.

Neiman Marcus Cyber Attacker Looks to Sell Hacked Data of ‘High Value Rich Targets!’

A cyberattack affected 64,000 customers, Neiman Marcus said, but the alleged hacker puts the number at 180…

Moschino’s Store Staff Can’t Get Enough of This New Training App

The Italian luxury brand's workforce training tool is part social app, part game — and it's a huge hit with…

Chanel Reimagined by AI, as Joor Puts Every Potential Artistic Director Through the Machine

Chanel hasn't chosen its next artistic director yet, but Joor may have done some of the legwork, asking AI to…

LVMH Luxury Ventures-backed Shopping Destination Mile Launches for Members Only

Mile, a "rarefied" shopping proposition from Heat, comes with exclusive luxury fashion, insider deals and a…

How Roblox Is Coming for Real-world Retail

Roblox's Winnie Burke talks to WWD about fashion's trajectory in the virtual world and the platform's moves…

Stitch Fix Stock Jumps on Hopes of a Comeback in the Works

Shares of the styling service increased 22.8 percent in after-hours trading after the company showed signs of…

Adidas Talks Virtual Fashion, New Gaming Business Unit and Its $20,000 Virtual Roblox Necklace

Who says the metaverse is dead? Adidas' collaboration featured a virtual necklace that nabbed $20,000 on…

Guess What Will Drive Most Retail Sales by 2028, According to Forrester

Hint: It's not e-commerce, according to the research firm's latest report.

How Brands and Retailers Are Partnering with Tech to Improve Shopping with AI

And how the latest tech promises to change shopping with bots that are more humanlike than ever.