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Noor Lobad

Beauty Reporter

Noor Lobad is a beauty reporter at WWD. Prior to joining the company in 2022, she covered fashion, music and culture at publications including L'Officiel USA, HotNewHipHop and StyleCaster. A native of Albuquerque, New Mexico, Noor obtained her bachelor's degree in fashion media and marketing from Lasell University. In her role at WWD, she covers emerging trends, product launches, backstage beauty and more.

More From Noor Lobad

August 2024: The Latest Beauty Executive Moves at Oura, Estée Lauder, Dae and More

The 7 Virtues and Dae have both named new CEOs, while shifts are afoot at The Estée Lauder Cos.

Addiction Tokyo to Unveil New Fall Collection at Bloomingdale’s Pop-up

To celebrate the one-year anniversary of its Stateside debut, the Japanese makeup brand will host a…

The Estée Lauder Cos. Names New Executive Vice President and General Counsel

Rashida La Lande, who hails from The Kraft Heinz Company, has been appointed to the role.

EXCLUSIVE: Madison Reed and Paige Bueckers Want to Inaugurate a New Kind of Beauty-athlete Partnership

Founder and UConn alum Amy Errett has recruited her alma mater's star women's basketball players to introduce…

Auntie Anne’s Is Launching a Pretzel-inspired Perfume

Come Aug. 13, fragrance will reach peak gourmand.

Why Textured Hair Care Brands Are Soaring on Social Media

Data from Mintoiro indicates more than half of the top 10 trending hair care brands on Instagram cater to…

Is Shark Beauty the Hair Tool Industry’s Next Dyson?

The brand, launched in 2021 as a subsidiary of SharkNinja, is unveiling its latest duo of hair dryers built…

Raw Sugar Living’s Biggest Direct-to-consumer Launch Yet Brings ‘Clean’ Personal Care to Pets

Retailers said "no" to merchandising the line alongside Raw Sugar Living's adult and kid personal care…

Data Shows Korean Skin Care Brands Are Dominating Via Organic TikTok Buzz — and It’s Not Close

Fueled by heavier-duty SPFs, accessible pricing and efficacious ingredients, K-beauty's second Stateside wave…

EXCLUSIVE: The Makeup Artist Who Trademarked ‘No-makeup Makeup’ 40 Years Ago Is Launching a Brand of the Same Name

Victoria Jackson, who coined "no-makeup makeup" in 1986 is launching a brand of the same name the only way…

EXCLUSIVE: Goat Milk Exosomes Are the Key to Beekman 1802’s Newest — and Most Expensive — Launch Yet

The goat milk-infused skin care brand is cranking up the intensity of its hero ingredient as it gets in on…

EXCLUSIVE: ‘Lipotle’ — Wonderskin and Chipotle’s New, Avocado-inspired Lip Stain — Has Landed

Wonderskin's TikTok-viral lip stain is launching in a green, peel-off hue to celebrate National Avocado Day…

UPDATED: All the Beauty and Wellness Retail Expansions of 2024

An ongoing list of all the beauty and wellness brand retail expansions of 2024.

A Who’s Who of TikTok’s Top 10 Indie Makeup Brands by Follower Growth Versus Engagement

A mix of celebrity- and artist-helmed brands, as well as "clean" makeup heavy hitters comprise TikTok's…

EXCLUSIVE: American Exchange Group Acquires ‘Clean’ Skin Care Brand Indie Lee

The deal comes one year after AEG entered beauty with its acquisition of HatchCollective, and marks the…