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Walmart

The Stock Market’s Retail Optimists Look Past a ‘Choiceful’ Consumer

July retail sales and Walmart gave a boost to retail sentiment, helping to drive a stock market rally.

Walmart Shares Jump on Q2 Earnings Beat, Guidance Raise

The retail giant continued to gain share in the second quarter.

Celeb Stylist Karla Welch on Making Periods a Superpower and Addressing Period Poverty

Welch's period underwear brand The Period Co. is available in 1,200 Walmart doors and is committed to making…

EXCLUSIVE: TikTok-favorite Skin Care Brand Bubble Debuts Cleansing Trio

The three cleansers come in three respective formats, and coincide with the brand increasing brick-and-mortar…

Walmart Has a New Vice President of Beauty

The news follows the promotion of Creighton Kiper to senior vice president of the mega-retailer's home…

The Sweet and Sour Truth on Gummy Vitamins

As candy-like supplements continue to soar, brands are responding with sugar alternatives, varying formats…

What Amazon’s Prime Day Is Really About

The e-commerce giant is playing a long game with its 10th outing of the Prime Day event.

Monday Haircare Founder’s New Brand Is Her Most Inclusive Yet, From Formula to Packaging to Shelf Placement

Called Being, the brand will debut in 2,500 Walmart doors this month.

From Smaller Pads to TikTok Tampon Tutorials, the Tween Period Care Era Is Here

It's not just Sephora. Tweens are taking over the period care aisle too.

Target Reshapes C-suite With New Eyes on Strategy and Merchandising

Christina Hennington and Rick Gomez are moving into new roles as Brian Cornell approaches his 10th year as…

Walmart to Sell American Giant T-shirts in 1,700 Stores for July Fourth

The shirts will sport the lettering, American Made, and retail for $12.98.

Walmart Takes on Abercrombie with Relaunch of No Boundaries

The $2 billion business is being totally revamped and given a cohesive brand positioning for the first time.

Jake Paul’s New Personal Care Brand Is for Gen Z Guys Who ‘Want to Win on a Daily Basis’ 

Paul's brand W launches at Walmart on Wednesday with three body care stock keeping units.

Walmart Plays Up Employees’ Pay, While Shareholders Strike Down Several Proposals

Executives said Walmart's average hourly wage is nearly $18.

Walmart Already Sells Clothes — Now, It Wants to Sell Fashion, Too

Brandon Maxwell and Saks veteran Denise Incandela aim to elevate Walmart's fashion game, and are going…