Storied Italian linens firm Frette will open the doors of its new flagship on 806 Madison Avenue in Manhattan on Wednesday.
The company calls the New York City store an “oasis of Italian elegance.” A spokesperson said the flagship reflects the company’s “innovative image with a more modern approach and in a distinguished location.”
With the opening, Frette will introduce its U.S. customers to its new “product agility” service, a shopping experience that allows them to envision beyond seasonal collections and curate individual elements that come together in a multitude of combinations. The service has already been introduced to the European market.
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The sprawling space is decorated with luxurious accents, stone floors and pieces, including armchairs designed by famed architect and designer Gio Ponti and lighting by Venetian glassmaker Vistosi and Venetian lighting manufacturer Lodes.
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In 2022, the company opened its first store after 10 years in the U.S. — a key market for Frette — at Bal Harbour Shops in Florida. In 2021, Frette stores opened in Seoul, Singapore and Manila.
In September, London-based private equity fund Change Capital Partners sold 100 percent of its controlling stake in Frette to Raza Heritage Holdings, a consortium of strategic and private equity investors.
Change Capital Partners, which took a majority stake in Frette in 2014, is a former owner of the Jil Sander brand, which it had acquired from the Prada Group and then sold to Onward Holdings.
Founded in 1860 and headquartered in Monza, about a half-hour drive from Milan, Frette also supplies linens to prestigious hotels and restaurants globally, with accounts that span from the Vatican to the Orient Express.
In addition to its bedding and linens, Frette will showcase its collections of loungewear, bath linens and accessories, at its New York City location.