Lorenzo Serafini seems fully committed to help his customers pack for their summer getaways — one product drop at the time.
After revealing his beachwear debut and a collaboration with Scholl Shoes on a cherry-hued rendition of the Pescura clogs earlier this year, the designer has released a capsule collection of travel bags and accessories developed with Italian brand My Style Bags.
The range’s highlight is a roomy duffel bag offered in a cream canvas version or in a Riviera-ready striped alternative, both coming with a leather strap embossed with the Philosophy di Lorenzo Serafini logo. Matching beauty cases are also offered to complete the travel set.
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Retailing between 165 euros and 600 euros, the capsule is available at the Philosophy di Lorenzo Serafini boutique in Rome and My Style Bags shops in Milan, Rome and Forte dei Marmi, in addition to both brands’ e-commerce.
Prices are comprehensive of an optional customization service, since all items can be personalized with embroidered initials. The service is the signature feature of My Style Bags, which was established in 2007 by Lorenza and Giuseppe Bellora along with Stefano Donadel Campbell, who aimed for an affordable label the prioritized personal messages over brand logos. Embroideries in different colors and font styles can be applied on all the brand’s products, which come in canvas, suede, linen, wool and nylon.
The Milan-based accessories label has previously collaborated with companies hailing from different industries, spanning from Luisa Beccaria and outdoor clothing brand Dynamo The Good Company to Portofino Dry Gin last year.
In addition to Scholl, Philosophy di Lorenzo Serafini’s recent tie-ups include one with Malone Souliers, which debuted during the spring 2024 runway show last September. The partnership followed in the footsteps of capsule collections previously developed with the likes of Sebago last year, resort brand Manebí in 2021 and Superga for the spring 2018 season, to name a few.
The label is part of Aeffe’s portfolio, along with Alberta Ferretti, Moschino and Pollini. Serafini took over the creative helm in 2014, debuting his vision for the label during Milan Fashion Week in February 2015.