Diane Keaton Lends Style to Hudson Grace
Swimwear
EXCLUSIVE: Frankies Bikinis Opens First Permanent Store in Its Hometown, Boosted by Victoria’s Secret Investment
Victoria's Secret made an $18 million minority-stake investment to take advantage of the brand's popularity…
British Brand Orlebar Brown Is Forging Ties with Lamborghini for a Three-Year Partnership
The resortwear and lifestyle brand launched shirts and pants, T-shirts and polo shirts as well as beach…
Evolution of Olympic Swimwear Dress Code Rules: Controversies, Bodysuit Bans and the Moment ‘Technology Went Too Far’
What aquatic athletes are allowed to wear has changed drastically over the years.
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All About Beach Volleyball Uniforms at the Olympics: Dress Code, Sizing and Why Some Athletes Prefer Bikinis
See how beach volleyball uniforms have evolved over the years.
Hunza G, Smythson Collaborate on a Set of Charming Notebooks for the Summer
Each notebook is stamped in gold with a witty summer phrase: The Hot List, Project Sunshine or Making Waves…
Rat & Boa’s Newest Fashion Collection Is Meant for a Vibrant Summer
As seen on Lila Moss at Glastonbury 2024, Rat & Boa cofounders Valentina Muntoni and Stephanie Cara Bennett's…
Kylie Jenner Debuts Her Khy Clothing Line’s Bikinis, One-pieces and More for First Swimwear Collection Campaign
Khy unveiled its eighth drop and debut swimwear collection which will be available on Thursday.
Former Vogue Ukraine Editor in Chief Undresses for Bevza Swim Campaign
Masha Tsukanova was tapped by the Kyiv-based brand to model its expanded beach assortment.
Thongs On and Off the Runways, a History and Timeline
The thong has held a prominent place in various cultures, from ancient Egypt to feudal Japan, long before it…
Accessories Brand Aloha Collection Turns 10, Unveils New Fabrication for Second Chapter
The California-based brand known for splash-proof bags is taking consumers beyond the beach with…
J.Crew Channels ‘90s Swimwear for USA Swimming Collaboration
Coinciding with the limited-edition collection is a campaign featuring USA Swimming athletes.
Sheer Sparkles Are Trending at Sports Illustrated Swimsuit Miami Fashion Show: Brooks Nader, Joy Corrigan and More
These stars melded the barely-there trend with luminous embellishments.
Alix Earle and Lele Pons in Cult Gaia and More Arrivals at Sports Illustrated Fashion Show Red Carpet During Miami Swim Week 2024
The magazine staged its own runway presentation during Miami Swim Week.
EXCLUSIVE: Alix Earle Is Sports Illustrated Swimsuit’s First Digital Cover Star
Earle's issue is the first of the digital monthly series, which is meant to complement the magazine's annual…
Padma Lakshmi Marries Sheer Details With Lingerie Inspiration at Her Bare Necessities Collaboration Launch Party
Lakshmi and Bare Necessities joined forces for a collection of lingerie, loungewear and swimwear.