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Emily Burns

Wellness Market Reporter

Emily Burns is the wellness market reporter at Women’s Wear Daily and Beauty Inc. Prior to joining the team, she was the assistant beauty editor at ELLE Magazine. She has also written for New York Magazine’s The Cut, Art Net, Brooklyn Magazine and The Knot, covering fashion, beauty and culture. Burns holds a bachelors and masters in journalism from Northwestern University and a masters in fashion management from Parsons at The New School. When she’s not writing about all things wellness, she’s probably sipping an Aperol spritz or snuggling with her cat Wednesday.

More From Emily Burns

EXCLUSIVE: New York City Longevity Clinic Modern Age Has Reopened Under New Ownership

Following its closure in March, the Modern Age Upper East Side location has reopened and will offer an array…

Pharrell Williams on His Love for Water, His Latest Collaboration With Evian and What’s Coming From Humanrace

Williams' brand Humanrace is launching a limited-edition apparel collection in collaboration with Evian…

EXCLUSIVE: Kourtney Kardashian Barker’s Lemme Teams Up With Haricot Vert on a Charm Necklace That Holds Vitamins

The silver heart-shaped locket pendant conveniently stores a Lemme gummy.

EXCLUSIVE: Alice Mushrooms Lands Investment From L Catterton, Zac Efron, Pedro Pascal and Kevin Hart

The round will be dedicated to retail expansion, product development and team growth.

EXCLUSIVE: This New Supplement Wants to Render Ozempic Side Effects a Thing of the Past

Supplement brand SoWell is launching a system of fiber, protein and electrolytes formulated to address the…

Celeb Stylist Karla Welch on Making Periods a Superpower and Addressing Period Poverty

Welch's period underwear brand The Period Co. is available in 1,200 Walmart doors and is committed to making…

The Hype Is Up: Here Is What Is Really Needed to Drive Sales for Menopause Brands

Experts stress that the key elements for growth will be clinically backed formulas and products, new ways of…

Sporty & Rich Founder Emily Oberg Wants In on the Sexual Wellness Game

In May, Oberg filed a trademark application for a brand called Sensual Sport, which would sell personal oils…

From Simone Biles’ Classic Top Knot to Jordan Chiles’ Graphic White Eyeliner, a Look at the Best Beauty Looks at the 2024 Paris Olympics Artistic Gymnastics Women’s Team Final

Team USA took home the gold at the 2024 Games.

Hello Cake Is Launching ‘Viagra’-esque Prescriptions for Women

The brand is launching two prescription medications that address low sexual desire in women. 

EXCLUSIVE: Chelsea Piers Fitness’ Latest Location Combines Design, Recovery and a Love for New York City All in One Place

The new club, located at the One Madison building, will open to the public on Thursday.

How Costume Designer Qween Jean Created ‘Feline Fashion’ for ‘Cats: The Jellice Ball’

The latest production of 'Cats' at the new Perelman Performing Arts Center is bringing in new and old fans…

EXCLUSIVE: Travis Barker’s Barker Wellness Launches at Sprouts With New Functional Mushroom Gummies

Following an expansion to the Asia-Pacific region and several launches earlier this year, the Blink-182…

EXCLUSIVE: How Fashion Veteran and World Traveler Sonam Sangmo Is Building New York City’s New Wellness Hotspot

Oases, located at the corner of 14th Street and Sixth Avenue, includes a healthy café, event-friendly…

EXCLUSIVE: Influencer Mari Llewellyn’s Wellness Brand Bloom Nutrition’s Latest Launch Is a Gut Health-oriented Energy Drink

The sparkling beverage, which comes in four fruity flavors, launches exclusively at all Target doors Friday.