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beauty

How E.l.f. Beauty Drives Success Through Culture

From equity for all to diversity to constant communication, E.l.f. Beauty CEO Tarang Amin wants all staffers…

Billion-dollar Business E.l.f Beauty Is Only Just Beginning

As the company turns 20 this year, it's marking a major milestone by setting itself up for continued…

Beauty Retailers and the Amazon Conundrum

As Amazon continues to beef up its beauty offering, beauty retailers of all shapes and sizes need to stand…

Here’s Why Grand Wailea Hotel’s Kilolani Spa Is a Dream Wellness Destination for Astrology Lovers

The recently-opened spa features a rotating menu of treatments that align with phases of the moon.

The 15 Best Target Sunscreens, According to Editor Testing

Including mineral and reef-safe SPFs for all skin types.

The 9 Best Foundations at Ulta for All Skin Types, Tested and Reviewed by Editors

These buildable, skin-loving formulas are good to the last drop.

Avon Products Inc. Files for Chapter 11 Bankruptcy

The company faces a mounting pile of debt linked to talc-related lawsuits, its Brazilian parent company…

August 2024: The Latest Beauty Executive Moves at Oura, Estée Lauder, Dae and More

The 7 Virtues and Dae have both named new CEOs, while shifts are afoot at The Estée Lauder Cos.

Addiction Tokyo to Unveil New Fall Collection at Bloomingdale’s Pop-up

To celebrate the one-year anniversary of its Stateside debut, the Japanese makeup brand will host a…

The 8 Best Hair Dryer Brushes for Blowout-Quality Results, Tested and Reviewed by Editors

Shop vetted options for every hair type and texture.

Essence’s New TikTok-Viral Call Me Queen Mascara Is the Ultimate Lash Lengthener That’s Just $5

It works wonders on short, sparse lashes.

‘Sunburnt Makeup’ Is the Latest TikTok Rage

The trend took a cue from an editorial in GQ China's June issue that went viral.

Most Stylish Olympics Ever: Who’s a ‘Shoe-in’ for a Sneaker Deal, Who Mastered the Art of the Nail and More

A breakdown of the style moments that have made this Olympic games a social media phenomenon.

E.l.f. Beauty’s Sales Surge 50 Percent in Q1 as the Brand Plans to Enter Germany

According to NielsenIQ, E.l.f. Cosmetics surpassed L'Oréal in the quarter to become the second-largest color…

Blake Lively’s Blake Brown Hair Care Line Generates $16 Million in Media Exposure Within One Week After Debut

Lively launched Blake Brown on July 31.