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cosmetics

Billion-dollar Business E.l.f Beauty Is Only Just Beginning

As the company turns 20 this year, it's marking a major milestone by setting itself up for continued…

Maybelline New York Is the TCS New York City Marathon’s First Cosmetics Partner

The partnership entails a dedicated cheer zone for Maybelline, as well as the brand's own running team, in…

EXCLUSIVE: Huda Kattan Is Reclaiming Huda Beauty’s ‘Soul’ With Total Rebrand and New Foundation Launch

Huda Kattan is rebranding Huda Beauty in tandem with the brand's new foundation launch, which hits Sephora…

Dolly Parton Talks Rhinestones, Lipstick Launch and Country Girls Who ‘Dream of Glamour’

Starting with four lipsticks — one even named Jolene Red — Dolly Beauty is due out Aug. 22.

MAC Cosmetics Partners With Home Interiors Brand Lick on a Limited-edition Lipstick Shade

The MAC Black 40 is a jet black shade with black undertones and marks the makeup brand's 40th anniversary.

Winky Lux Lands Majority Investment From Core Industrial Partners

The private equity firm previously invested in contract manufacturing platform Cohere Beauty.

Retail Theft Ringleaders for ‘California Girls’ Operation Face Jail Time for Stealing Nearly $8 Million Worth of Goods

A California couple recruited young women to steal nearly $8 million worth of makeup from major chains and…

SGS to Reinforce Its Cosmetics Testing Reach With IEC Acquisition 

The demand for testing, inspection and certification has increased as companies seek to ensure adherence to…

EXCLUSIVE: RMS Beauty, Heretic Parfum Team Up on ‘Hauntingly Beautiful’ Fragrance

The launch of Scarlet Moon marks RMS Beauty's first foray into the category.

Serena Williams Dons Head-to-toe Gucci at Essence Festival of Culture 2024, Talks Active Beauty and Investing in Women

Williams took to the stage at the event in New Orleans on Saturday.

Taking the Pulse of Beauty M&A 2024: Makeup Is Off to Slow Start, but New Skin Care Players Are Emerging

Several color cosmetics brands are in market, but are yet to find success.

50 Makeup Must-Haves and Essential Products 2024

Beauty Inc polled industry insiders and top makeup artists to discover the 50 must-have products of 2024.

Hailey Bieber Stars in Rhode’s New Lip Treatment and Phone Case Campaign

Paloma Elsesser and Alex Consani are also featured in the campaign for the new four shades and pocket blush.

Hailey Bieber Talks Rhode Blush, Business and Future Products

The founder, chairwoman and creative director of Rhode is going deeper into color with an eye to other…

How 40-year-old MAC Cosmetics Taps Culture and ‘Nowstalgia’ to Fuel Its Cool

The brand has cultivated an impactful approach to evolving — while still honoring — the pillars it was…