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Beauty Markets

How E.l.f. Became Beauty’s Most Innovative Marketing Machine

With a bias toward action, innovation and experimentation, E.l.f. has created a multifaceted marketing…

Addiction Tokyo to Unveil New Fall Collection at Bloomingdale’s Pop-up

To celebrate the one-year anniversary of its Stateside debut, the Japanese makeup brand will host a…

12 Key Takeaways From Day One of WWD’s 2024 Beauty CEO Summit

Speakers included Kris Jenner, Tommy Hilfiger, Anastasia Soare and Courteney Cox.

Gen Alpha Is Driving 49 Percent of Skin Care Sales Growth

Here, the top five facial skin care categories by year-over-year growth in the mass market, per NIQ.

EXCLUSIVE: Victoria Beckham Beauty Scales Business With New Category Launch

 The beauty brand is picking up momentum in all markets with a heightened appetite coming from the U.S.

Italian Beauty Industry Hits 15B Euros in Sales, Gears Up for Buzzy Trade Show Season

According to projections released by Cosmetica Italia, sales generated by Italian beauty companies are…

E.l.f. Cosmetics Gets Physical in Italy

CMO Kory Marchisotto discussed the brand's Italian rollout in partnership with Douglas, the overall strategy…

True Botanicals Taps Into the U.K. Market With Cult Beauty

Within the first month, the brand has already outperformed Cult Beauty's forecasts.

Kiko Milano Names Regional Managing Director for North America

Shelagh Wong is joining the Italian beauty brand, effective immediately.

GetHarley Closes $52 Million Funding Round Led by Index Ventures

The online marketplace, named after London's Harley Street, connects consumers with clinicians and…

C-beauty in 2023: A New Competitive Landscape

A mix of home-grown beauty brands and Western founded brands now owned by Chinese companies are looking to…

Teyana Taylor Fights Frown Lines in Debut as Xeomin Brand Ambassador With ‘Beauty on Your Terms’ Campaign for Injectable Antiwrinkle Treatments

The singer joins Joe Jonas as one of the current stars of Xeomin's campaigns.

Aesop’s New Regent Street Store Is All About Georgian and Regency Architecture

In 2021, Aesop's mother company, Natura & Co., a Brazilian cosmetics group, posted net revenue of $7.6…

WWD + Beauty Inc. at Cosmoprof 2022: Suppliers

WWD + Beauty Inc. at Cosmoprof 2022: Trends