Diane Keaton Lends Style to Hudson Grace
makeup
How E.l.f. Became Beauty’s Most Innovative Marketing Machine
With a bias toward action, innovation and experimentation, E.l.f. has created a multifaceted marketing…
EXCLUSIVE: Huda Kattan Is Reclaiming Huda Beauty’s ‘Soul’ With Total Rebrand and New Foundation Launch
Huda Kattan is rebranding Huda Beauty in tandem with the brand's new foundation launch, which hits Sephora…
Dolly Parton Talks Rhinestones, Lipstick Launch and Country Girls Who ‘Dream of Glamour’
Starting with four lipsticks — one even named Jolene Red — Dolly Beauty is due out Aug. 22.
Addiction Tokyo to Unveil New Fall Collection at Bloomingdale’s Pop-up
To celebrate the one-year anniversary of its Stateside debut, the Japanese makeup brand will host a…
Prestige Market Hot, While Mass Market Flat in First Half, According to New Report
Circana data shows the beauty market overall coming in at $15.3 billion.
The 18 Best Makeup Bags, According to Makeup Artists and Professional Organizers
These picks keep your beauty products safe and sound — and within reach.
EXCLUSIVE: WME Fashion Lauches Incubator Program for Aspiring Creators and Managers
Courses will include "Industry 101," finance, digital and social media, working with talent and celebrities.
Greek Artist Kris Betta Launches Beauty Brand, Betta Beauty
The brand is an extension of Betta's art practice. She funded the business with the money she had saved from…
EXCLUSIVE: The Makeup Artist Who Trademarked ‘No-makeup Makeup’ 40 Years Ago Is Launching a Brand of the Same Name
Victoria Jackson, who coined "no-makeup makeup" in 1986 is launching a brand of the same name the only way…
Beauty Shines Bright Amid Uncertain Backdrop at Cosmoprof North America
Despite larger societal factors giving pause, beauty industry leaders at Cosmoprof North America shared a…
EXCLUSIVE: ‘Lipotle’ — Wonderskin and Chipotle’s New, Avocado-inspired Lip Stain — Has Landed
Wonderskin's TikTok-viral lip stain is launching in a green, peel-off hue to celebrate National Avocado Day…
Ciara, Camila Morrone and Pom Klementieff Named Nars’ New Brand Ambassadors
The trio kicked off their ambassadorships with a campaign for Nars Explicit Lipstick.
EXCLUSIVE: Sephora’s Annual Beauty Bazaar, Sephoria, Is Coming to Atlanta
The retailer is bringing its two-day beauty festival, featuring more than 50 brand activations and…
EXCLUSIVE: RMS Beauty, Heretic Parfum Team Up on ‘Hauntingly Beautiful’ Fragrance
The launch of Scarlet Moon marks RMS Beauty's first foray into the category.