English Football Star Jude Bellingham Debuts as Face of Skims Mens in New Underwear Campaign

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Skims Mens debuted its new star for the brand’s latest campaign: English footballer Jude Bellingham. Bellingham models a series of new looks, which put an emphasis on comfort and cater to individuality. The collection is now available on Skims’ official website.

Fashion photographer Katja Rahlwes snapped the campaign, which highlights both the Cotton and Stretch collections, courtesy of the Kim Kardashian, Emma Grede and Jen Grede cofounded brand.

The Skims Mens Cotton collection features classic cotton essentials with comfortable, everyday wear in mind. The Skims Mens Stretch collection provides lightweight, max stretch foundations with consistency to shape. In the series of campaign photos, Bellingham models selections such as the Cotton 5-inch Boxer Brief in chalk and Skims Cotton 3-inch Boxer Brief in kyanite and light heather gray.

“The opportunity to be featured in Skims Mens latest campaign is incredible. It’s so important for me to have flexibility and comfort when I’m playing and training, or even off-duty, and Skims meets these needs,” Bellingham said in a statement.

“I believe in embracing individuality and feeling comfortable in your own skin, so I’m excited to partner with a brand that embodies and celebrates these values.”

The English footballer and La Liga star recently won the Union of European Football Associations Champions League Final. He was also selected for the UEFA Euro 2024 championships this summer. Capping off his recent achievements, the 20-year-old athlete was named the UEFA Champions League Young Player of the Season.

“I’m thrilled to unveil Jude as the face of our new Skims Mens campaign,” cofounder and chief creative office Kardashian said.

“He has always been a rising star within the football world but this year he’s truly cemented himself as an icon, and his influence on the next generation of players and fans is undeniable.” Kardashian also noted what “an exciting time” it is for Skims, adding that the new campaign with Bellingham is an example of “Skims’ ability to create global cultural moments, especially within sports.”

Last May, Skims debuted another campaign with the rising stars of the WNBA, including Cameron Brink, Candace Parker and more professional athletes for Skims’ “Fits Everybody” campaign. In March, college basketball stars modeled selections from the brand’s terry collection.