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Every summer seems to take on a new theme that’s adjacent with style trends. There’s been hot girl summer, tomato girl summer, and Barbie summer, but Charli XCX’s acclaimed new album has officially labeled 2024 as the summer of the “brat.” It’s all about dancing with your besties, catching flights, and serving looks — slay.
Brat summer is the gift that keeps on giving, from surprise song remixes with fellow alt-pop girls Lorde and Billie Eilish, to fashion and beauty brands hopping on the green bandwagon (hi, Chanel!). We rounded up the best brat summer fashion and beauty pieces to add to your summer rotation, whether you’re headed to a rave or doing a (pretend) pap walk to the coffee shop.
What Is Brat Summer?
The “cult-classic” pop star is painting every city glow-in-the-dark green, a shade she carefully selected from 65 swatches as an unexpected, harsh hue to play into brutalist themes present in her album of the summer. Style notes of offensive colors, heavy texture, and black-out sunglasses at night juxtapose vulnerability woven through the album, which turns the idea of “bratty attitude” on its head. Brat summer is not about being an actual brat, it’s about feeling like one — to live so authentically that you become your own muse (“I’m so Julia”).
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Naturally, brat girls are fashion girls. It’s that internet It-girl energy, like the cast of icons in Charli XCX’s “Avengers”-style “360” music video that rounded up Julia Fox, Gabbriette, Salem Mitchell, and mother brat Chloë Sevigny. Think: The anti-clean girl. And ask yourself, “what would a Bratz doll wear?”
Charli XCX said on the Anything Goes podcast that upon writing the album, she envisioned the ultimate brat as a girl out on the town, sweating in the club, and wearing a simple white tank top. Her imagined muse went on to inspire more tracks, like “365,” a remixed anthem that calls out French manicures, and “Mean girls,” which invokes imagery of sheer white dresses and last night’s makeup. Defined by sexy and mischievous staples like micro hems, liquid leather, heavy hardware, platform boots, and beyond, the vibe is eclectic ’90s, meets Y2K, meets now. It’s chic in an if-you-know-you-know kind of way. But it’s not rocket science.
Below, shop editor-curated brat summer outfit ideas, fashion pieces, beauty goodies that’ll have you “lookin’ like an icon”.
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Brat Summer Style Essentials
Ganni Small Bou Bag
If you’ve kept up with Charli XCX’s It-girl antics since just before the start of her brat era, you know she’s slung the coveted Ganni Bou Bag from the club to daytime outings. Contemporary and bold, it’s the perfect summer bag for day and night.
Editor testing and review notes: “True story: I bought this bag this summer because it’s been living rent-free in my head ever since Charli wore it. It’s equal parts edgy and chic, and I’m particularly in love with its knotted strap that works as a top handle or shoulder bag — along with a crossbody strap. It actually has two fairly spacious compartments that allows me room to store sunglasses, a film camera, a wallet, and more lip glosses than I actually need.”
Price upon publish date of this article: $310
Chanel Makeup Takeaways in The City Break
Chanel packed you a brat green bag of “quick bite” beauty products you can apply on-the-go. Swipe on the “grasshopper” liquid shadow for a grungy green smokey eye, then pair it with the deep brown lip stain that comes with a high-shine gloss.
Price upon publish date of this article: $190
Lecran Compact Digital 1080P Camera1080P
Internet it-girls like Alix Earle keep this #1 bestselling digital camera in their shoulder bag for iconic party shots.
Price upon publish date of this article: $39.98
Mac Cosmetics Lip Liner Pencil in Stone
Gabriette’s Mac lip combo collaboration may be out of stock, but her signature lip liner isn’t! Grab the cool brown pencil for 90s-inspired lips, then top it off with your favorite nude lipstick. Gabriette, we’re so inspired.
Price upon publish date of this article: $24
Stickygrippy Silicon Adhesive Phone Case Mount
To officially kick off your brat summer, you have to post your version of “The Apple” dance to TikTok — or at least post a hot, perfectly undone selfie. This silicone hand mount allows you to film and shoot hands-free, so you can “put the camera flash on” and effortlessly “work angles.”
Price upon publish date of this article: $12.99
Steve Madden Kalani Boots
Style these shiny leather boots with cut-offs and “hotpants” — a WWD-coined phrase for the shortest of short shorts — for the brat summer look, then keep them in rotation for fall.
Price upon publish date of this article: $99.97
Essie Expressie Power Moves Quick Dry Nail Polish in “Main Character Moment”
Someone on the Essie team is a brat. Why else would they name this acid green manicure “Main Character Moment,” right?
Editor testing and review notes: “This line of Essie polishes delivers on vibrant colors for summer, and this brat green hue immediately caught my eye. It took about three coats to reach maximum opacity, but you can get away with two for a jelly-like glaze.”
Price upon publish date of this article: $8.08
L’Oreal Paris Infallible Never Fail Eyeliner
When it comes to brat summer glam, messy is the mood. This pencil liner ranks in our list of the best waterproof eyeliners for its easy-to-smudge formula and lasting wear.
Editor testing and review notes: “This is one of the best drugstore waterproof eyeliners for its color payoff and longevity. While testing the liner over the course of a week, I was able to wear it for a max of 12 hours without any flaking, transferring, or smudging. It also features all the fixings of a prestige liner, with a built-in smudging tip and a sharpener.”
Price upon publish date of this article: $8.53
Milk Makeup Kush Hydrating Sheer Lip Oil in Green Dragon
This non-sticky tinted lip oil won’t leave you with a green pout, but it’ll certainly keep your kisser hydrated and smooth with nourishing hemp seed, sunflower, and coconut oils.
Price upon publish date of this article: $26
Glamnetic Press On Nails in Ma Damn
Within the brat summer style aesthetic (and the album itself), there’s a balance between edgy eclecticism and chic romance. Charli XCX called out French nails in the rave anthem “365,” and these ones from Glamnetic are an editor favorite.
Editor’s testing and review notes: “While testing long press-on nails, I noticed one common issue: They’re far more likely to break than shorter options. That’s not the case with Glamnetic. They’re the only lengthy press-ons I could wear for more than a week without dealing with chipping. The nails are thinner and lighter than other press-ons, but they stayed secure until I removed them. I always keep this French tip, almond style in rotation for a chic manicure that goes with everything.”
Price upon publish date of this article: $15
Adidas Samba OG Shoes
Yup, even Adidas Samba shoes are having a brat girl summer. This new all-black colorway flashes two neon green stripes that’ll no doubt match similar hues in your rotation.
Price upon publish date of this article: $100
Amika High Tide Deep Wave Hair Crimper
Forget polished blowouts — tousled, undone waves are so brat. Achieve the same hair as Charli XCX (and Lorde) with this editor-loved hair waver that creates beachy waves with added shine.
Editor testing and review notes: “Many hair wavers can feel clunky in the hand due to the large curling barrels, but Amika’s is manageable to use due to the balanced design — including a non-slip handle and a kickstand that prevents the hot barrels from singeing any surface you place it on. On top of a sleek build, this tool is a winner because it doesn’t leave crease marks, making it a great choice for beginners. As for results, expect beachy waves you can set in place or brush out for softer texture.”
Price upon publish date of this article: $120
Haus Labs Optic Intensity Eco Waterproof Gel Eyeliner Pencil in Chartreuse Matte
As far as we’re concerned, Lady Gaga has always epitomized the brat aesthetic with grungy and bold, fashion-forward statements — and her Haus Labs beauty brand is no exception. Color this punchy, acid green longwear gel eyeliner all over your eyelid or swipe it on your waterline as an unexpected pop of color.
Price upon publish date of this article: $22
The Brat Summer Style Fashion Trend
Last summer’s Barbie girls are aptly trading in their pretty pink pieces for fashionable dystopian-esque separates with a futuristic touch that scream brat-itude. The top-trending aesthetic combines a hodge-podge of it-girl references, from back-in-the-day Tumblr girl style to Tiktok trendsetters of today like Julia Fox and Gabbriette, which includes ’90s sunglasses, smudged eyeliner, and chunky Dr. Martens boots.
Of course, it all exists in the same world as Charli XCX‘s performance and street style, which often includes designer fashions from Loewe, Balenciaga, Gucci, Mugler, Acne Studios, Diesel, and Miu Miu, to name a few, with style signatures like gauzy dresses, slouchy or knee-high boots, and futuristic sunglasses. Consider head-to-toe denim with heavy distressing and acid washing, asymmetrical raw-hem tops and distressed mini skirts to pair with a high-gloss luxury handbag.
Brat Summer Outfit Ideas
365 Party Girl
Shown with: Ser.o.ya Kate Mesh Baby Tee ($198), Mango Zip Pocket Faux Leather Miniskirt (69.99), Steve Madden Isa Mules ($19), Le Specs Swift Lust Sunglasses ($85), Wild Fable Barbed Wire Heart Hoop Earrings ($8), Justine Clenquet Holly Multichain Necklace ($175)
Everything is Romantic
Shown with: Ronny Kobo Izel Asymmetric Minidress ($322), Ganni Small Bou Bag ($445), Steve Madden Kalani Boots ($141), Wild Fable Gray Sport Matte Finish Sunglasses ($16)
Cult Classic
Shown with: Gap Women’s Modern Rib Cropped Halter Top ($8.49), Jaded London Denim Jort ($85), Wild Fable Rebel Riding Boots ($50) Von Dutch Pink Satin Trucker Hat ($89), Milk Makeup Kush Hydrating Sheer Lip Oil in Green Dragon ($26)
Soundtrack Your Summer With the Charli XCX “Brat” Album
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Meet the Author
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. At WWD, she regularly reports on celebrity style and top-trending, Tiktok-viral aesthetics, like brat summer, which happens to be Cigliano’s current style obsession of the moment.