Latest in Beauty Features
Billion-dollar Business E.l.f Beauty Is Only Just Beginning
As the company turns 20 this year, it's marking a major milestone by setting itself up for continued…
Beauty Retailers and the Amazon Conundrum
As Amazon continues to beef up its beauty offering, beauty retailers of all shapes and sizes need to stand…
EXCLUSIVE: Rihanna Steps Out in Versailles for J’Adore’s New Campaign
The superstar was lensed by Steven Klein for the film that breaks on Sept. 1.
How E.l.f. Became Beauty’s Most Innovative Marketing Machine
With a bias toward action, innovation and experimentation, E.l.f. has created a multifaceted marketing…
The 2024 Most Powerful Beauty Brands
As global beauty sales continue to blossom, WWD Beauty Inc rounds up the 45 most powerful brands that are…
Head Master: How Sir James Dyson Is Building Beauty’s Next Big Powerhouse
Eight years ago Dyson revolutionized hair dryers with the Supersonic. Now, it's looking to do the same in the…
Maybelline New York Is the TCS New York City Marathon’s First Cosmetics Partner
The partnership entails a dedicated cheer zone for Maybelline, as well as the brand's own running team, in…
EXCLUSIVE: Huda Kattan Is Reclaiming Huda Beauty’s ‘Soul’ With Total Rebrand and New Foundation Launch
Huda Kattan is rebranding Huda Beauty in tandem with the brand's new foundation launch, which hits Sephora…
Avon Products Inc. Files for Chapter 11 Bankruptcy
The company faces a mounting pile of debt linked to talc-related lawsuits, its Brazilian parent company…
August 2024: The Latest Beauty Executive Moves at Oura, Estée Lauder, Dae and More
The 7 Virtues and Dae have both named new CEOs, while shifts are afoot at The Estée Lauder Cos.
Dolly Parton Talks Rhinestones, Lipstick Launch and Country Girls Who ‘Dream of Glamour’
Starting with four lipsticks — one even named Jolene Red — Dolly Beauty is due out Aug. 22.
Addiction Tokyo to Unveil New Fall Collection at Bloomingdale’s Pop-up
To celebrate the one-year anniversary of its Stateside debut, the Japanese makeup brand will host a…
‘Sunburnt Makeup’ Is the Latest TikTok Rage
The trend took a cue from an editorial in GQ China's June issue that went viral.
E.l.f. Beauty’s Sales Surge 50 Percent in Q1 as the Brand Plans to Enter Germany
According to NielsenIQ, E.l.f. Cosmetics surpassed L'Oréal in the quarter to become the second-largest color…
Shiseido Stock Plunges After H1 Earnings Are Hit by China, Restructuring Costs
The Japanese beauty giant's stock fell by its daily limit of 700 yen, equivalent to 15.5 percent.