Take a trip through time with the WWD archives, a treasure trove of the most fascinating moments in fashion, beauty, culture and beyond.
Trends may come, go and come back again, but the pages of WWD have never gone out of style as a trusted source to the fashion industry, covering some of the most compelling news stories for more than 100 years.
Fashion has the ability to inform, reshape and, perhaps most importantly, inspire. In the spirit of keeping inspiration alive, here is a nostalgic look back at the archives from On This Day in fashion history.
On This Day is a recurring column in WWD that spotlights fashion moments of the past from the WWD Archives.
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August 16, 2010 - Fashion Insiders Reveal Their Definition of Cheap
Image Credit: Fairchild Fashion Media One person’s cheap is sometimes another person’s chic, WWD discovered when we asked fashion insiders to define what cheap means to them, as seen on Aug. 16, 2010.
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August 14, 2004 - Teen Trends Suggest a ‘New Conservatism’
Image Credit: Fairchild Fashion Media From the wild child “brat summer” to the new “very demure, very mindful” trend, today’s teenagers closely follow the ever-swinging TikTok pendulum to dictate what’s cool. Here, WWD looks back to a similar trend cycle when teens moved toward a “new conservatism” in response to the popularity of hypersexualized popstars like Britney Spears and Christina Aguilera, as seen on Aug. 14, 2004.
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August 12, 1968 - California's Beaches Take on a Bohemian Spirit
Image Credit: Fairchild Fashion Media California’s young beachgoers adopted an eclectic mix of bohemian styles with an international flair, including Tahitian prints in pastel colors, Native American-inspired headbands and laced gladiator sandals, as seen in WWD on Aug. 12, 1968.
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August 9, 1966 - Neiman Marcus Pampers Young Women in a Two-Week Glam Course
Image Credit: Fairchild Fashion Media Neiman Marcus hosted 16 lucky girls for an indulgent two-week summer crash course that started with breakfast in bed and ended with a “Breakfast at Tiffany’s” movie night, all-inclusive for $850, as seen in WWD on Aug. 9, 1966.
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August 7, 1973 - Anything Goes for the 'Funny Girls' of Summer Style
Image Credit: Fairchild Fashion Media August heat ushered in an anything-goes approach to getting dressed and staying cool, with a quirky clash of prints, proportions and headgear to keep the summer fun, as seen in WWD on Aug. 7, 1973.
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August 5, 1976 - Strapless Gowns Take Over for Evening
Image Credit: Fairchild Fashion Media The social set, including Elizabeth Taylor and Jackie O, found themselves moving away from bulky ballgowns and toward a more sleek, figure-skimming take on eveningwear with strapless gowns, as seen in WWD on August 5, 1976.
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August 2, 2011 - Jerry Seinfeld and Gwyneth Paltrow Share a 'Hamptons Hug' for Charity
Image Credit: Fairchild Fashion Media The Hamptons was an ideal backdrop for Gwyneth Paltrow to share a friendly hug with pal Jerry Seinfeld at his wife’s charity dinner, as seen in WWD on August 2, 2011.